Church & State Boosted
Event Revenue by 11%

Church & State is a 4,000-square-foot event space in Utah run by Samantha, a one-woman show, who balances multiple ventures. Her generic forms and info@ email weren’t cutting it, and she was looking for a smarter way to streamline bookings and grow her business.

Challenge

Being a one-woman show and having a consistent flood of inquiries, managing event requests drained Sam’s time. This ate up hours needed to focus the right leads, execute events, and reach the goal of launching a coffee shop.

Key Points

  • 3-5 back and forth emails to qualify

  • 10–15 hours per week lost chasing missing information

  • One woman show with other responsibilities than fielding the inbox and follow-ups

Solution

Dexter transformed her process by collecting key details upfront and displaying pricing conditionally, helping Sam quickly qualify leads, prioritize inquiries, and close deals faster.

Dexter also tracked all customer interactions, which provided sufficient conviction to launch another side of the business, creating an additional revenue stream.

“As a one-woman show, Dexter has given me back 10-12 hours a week, freeing me to execute more events and giving me time to launch my coffee shop!”

— Samantha E. Operator/Event Director

Results

  1. New Revenue Stream: In just 3 months, Church & State grew event revenue 11%, filtered out unfit leads, and tapped into a whole new catering market.

  2. Time Back: By cutting 5–7 emails per lead, Dexter gave Sam back 10–12 hours a week—time she reinvested in running better events and opening her coffee shop.

  3. Qualify & Close Faster: Sam qualifies leads 5x faster than her old intake form and closes deals faster.

  4. Actionable Insights: Dexter data showed that over 60% of the inquiries were looking for catering services, so she met the demand by launching in-house catering, creating an additional revenue stream.