Public Records Saves
15+ Hours a Week
Public Records is a 9,500 sq ft Brooklyn venue with five unique spaces, including a garden, café, cocktail bar, and nightclub. Known for its immersive quadraphonic sound system and award-winning beverage program (Esquire’s Top 100 Bars in America), it hosts everything from intimate semi-private dinners to ticketed nightlife events and full venue buyouts.
Challenge
The events team was buried under a flood of unstructured inquiries—50–70 per week—coming into a catch-all “hello” inbox.
“It definitely got messy at times. We’d be combing through email threads trying to understand the details of a request. It just wasn’t an efficient way to work.”
— Kristina S., Director of Events & Partnerships.
Key Points
No structured inquiry flow—just an open-ended inbox
50–70 emails per week, most requiring manual triage
10–15 hours per week lost chasing missing information
No easy way to guide guests toward appropriate spaces
Solution
Dexter upgraded the generic intake experience with a structured intake tool that guides guests through key details—budget, spaces, backup date—while also showcasing the venue's offerings.
Leads now arrive in the event team’s inbox with a clearer understanding of what’s possible, and the team receives complete, actionable requests from the start.
“It’s a lifesaver, Dexter helps us minimize the noise so we can focus on the right inquiries. Semi-private events are now “insanely easy” to book, and the team no longer wastes time on leads that don’t fit.”
— Jay G., Maitre d’.
Results
2x weekday events booked: With better upfront information, Jay was able to start layering multiple events in a single day—particularly on weekdays, which led to an uptick of semi-private weekday bookings.
Time Back: Dexter saves the team 10–15 hours a week by cutting down manual triage and follow-up. With inbox chaos reduced, time is spent on event programming and building out new revenue streams like The Nursery, rather than firefighting emails.
Bookings now take minutes, not hours: Before Dexter, even low-budget semi-private inquiries (< $4K) required back-and-forth to determine fit. Now, these are qualified instantly and can be booked within minutes—freeing Jay to handle more volume.
“You start using Dexter and wonder how you ever lived without it. It gives people just enough structure to submit real information—no more guesswork. Dexter gave us structure where we had none and lets us spend our time on what matters.”
— Kristina S.