Roscioli Qualifies Faster While
Saving 10+ Hours Per Week

When beloved Roman institution Roscioli opened its NYC outpost, it brought impeccable food and high-touch service. But with hundreds of event leads pouring in each week through a generic form, the team was drowning in back-and-forth emails and missing big opportunities.

Challenge

With just two staff members splitting time across multiple properties in the group's portfolio, every unqualified lead meant hours lost and opportunities jeopardized. And they weren’t about to abandon Tripleseat, the event management system/CRM their workflow depended on.

Key Points

  • 100+ inquiries per week, each taking 3-4 emails to qualify, wasting hours each week

  • Over 75% of leads were unqualified

  • Staff of two with other responsibilities while managing multiple properties

  • Inquiries lacked visibility into guest intent or budget upfront

  • Existing workflow and CRM (Tripleseat) could not be changed

Solution

Dexter transformed the team’s event inquiry process into a streamlined, self-qualifying flow that gave time back to focus on closing higher-value bookings, while seamlessly integrating with their existing CRM, Tripleseat.

“It answers the questions I used to have to ask (e.g. we don’t offer liquor, only beer and wine)—and lets us come into the conversation already aligned.”

— Bee R. Event Coordinator

Results

  1. Hours Saved: By filtering unqualified leads and collecting the right info upfront, the team saves 10+ hrs per week, which is being refocused on closing high-value bookings.

  2. More Qualified Leads: 23% fewer low-quality leads per month, while maintaining revenue.

  3. Transparent Guest Experience: Dexter acts like a reference point both internally and externally—guiding guests to submit clear, useful details and helping the team avoid unnecessary back-and-forth.

  4. No Workflow Change: Dexter integrated with Tripleseat and their inbox seamlessly, no additional team training needed.

"Dexter is like a big net that collects all the data in one swoop. It's made us more organized, more efficient and much less stressed. Less grunt work and more actual work towards growing the business.”

— Bee R.