New Realm Brewing
Grew Event Revenue by 29%
New Realm Brewing Co. is a craft brewery with five event properties across the Southeast — Atlanta, Virginia Beach, Greenville, Charleston, and Suffolk. Each location runs its own events business under a shared brand, which made consistency the hardest problem to solve.
In the six months since rolling out Dexter across all five markets, New Realm:
generated an additional $416,446 in event revenue
turned 47% more inquiries into bookings
grew conversion by 7% across the portfolio
cut average time to definite from 5.5 days to 2 days.
"You can tailor it to different markets and operational needs. It reduces the admin workload. You're going to book more. It's a faster, more strategic response. It allows us to focus on high-value opportunities."
— Ashley M. , Director of Events
Challenge
Before Dexter, every location handled inquiries on its own terms. Across the portfolio, teams were spending more time gathering basic information than actually selling.
Key Points
Average time to definite across the portfolio was 5.5 days
Inquiry experience varied by property, and it was hard to deprioritize leads that were never going to book, so low-intent inquiries were consuming hours.
Event managers were calling leads just to figure out basic details to put together a proposal (e.g. whether they needed 60 seated or 60 standing).
"Before Dexter, I had a million more questions before I could put a proposal together. I had to call and custom everything out. It became really unmanageable."
— Carley R., Events Coordinator, Greenville
Solution
Dexter replaced New Realm's generic event form on their website with a structured, on-brand intake flow that qualifies leads upfront and sends to Tripleseat so the team can respond quickly and tailored. Dexter was rolled out across all five active locations with a consistent core experience but customized to each market's nuances, setup, and audience.
“As a one-woman show, Dexter has given me back 10-12 hours a week, freeing me to execute more events and giving me time to launch my coffee shop!”
— Samantha E. Operator/Event Director
Results
Comparing pre-Dexter (Oct 2024–Mar 2025) to post-Dexter (Oct 2025–Mar 2026):
Event Revenue Growth: +29% → $416,446
Increased Conversion Rate: 27% → 34%
Faster Time-to-Definite: Reduced from 5.5 days to 2
"Weekly booking average almost doubled. The trend in Greenville held steady even in January and February — a lot of that was because of the speed and process of the system."
— Carley Reinholtz
Unexpected Wins
Deep analytics. "The data insights — I didn't expect it to be as detailed. That kind of shocked me." — Ashley
Upselling got easier. "I know this is a fish I'm not going to catch. I can target parties that are actually going to book. That's the difference." — Carley
Consistency without sameness. "It brought consistency and internal alignment — but we were able to make it unique for each market” — Ashley