Resources
Grow event revenue
Straight answers for the people who sell private events at restaurants, hotels and venues. Written by the team behind Dexter, event sales software.
I already have a form on my website. Why do I need Dexter?
What a generic contact form leaves out of a private event inquiry, and how a Dexter inquiry form informs both the guest and the events team.
When to start holiday party outreach, and how far ahead people book
When companies book holiday parties, why venue outreach starts in July, who to email first, how to follow up, and what still works in October.
How fast should a venue respond to a private event inquiry?
A response-time scale for private event inquiries, why speed is table stakes, and what a pointed first reply says once you know the date, headcount and budget.
What is event sales software, and which venues need it?
What event sales software does, how it differs from an event management system and a CRM, and which restaurants, hotels, and venues need it.
Best event sales software for restaurants in 2026
The 7 tools restaurant events teams weigh in 2026, described from each company's own site, with published prices and how each one works with Dexter.
How to re-engage past event leads sitting in Tripleseat or your inbox
How restaurants, hotels, and venues win back past inquiries and past clients: the lists to build, what to send, how to follow up, and how to stay out of spam.
How an event manager makes the case for event sales software to the owner
What event managers should show the owner before buying event sales software: what private events bring in now, results from similar venues, and a small test.
Why qualified event leads change the business, starting with revenue
What changes for a restaurant, hotel, or venue when event inquiries arrive qualified, starting with revenue and your team's time.
Find tools that support the tools you already love
Restaurants, hotels, and venues can keep Tripleseat or Perfect Venue and add tools that support it. Here's which tools work alongside it, and how Dexter fits.
What happens when a guest's AI reads your event inquiry form?
Dexter's co-founder let Meta's new agent, Muse, explore a venue's inquiry form. What it understood, what to spell out, and why an AI inquiry deserves a reply.
What questions should a private event inquiry form ask?
The questions a private event inquiry form should ask, how long it should be, how to ask about budget, and how to decide whether to show your minimums.
Event booking software for breweries and taprooms
What breweries and taprooms need from event booking software, and how New Realm Brewing added $416,446 in event revenue in 6 months with Dexter.
How restaurant groups manage event inquiries across several locations
How restaurant groups handle event inquiries across locations, from letting guests pick more than one venue to sending small parties to reservations.
How to cross-sell sister venues when a guest inquires about one location
How restaurant groups keep an event booking when the first venue can't host it: show sister venues in the inquiry, offer the one that fits, and track it.
How many times should a venue follow up with an event lead that goes quiet?
How many times restaurants, hotels, and venues should follow up with a quiet event lead, what each message should add, and when to call instead.
Why your venue's event emails land in spam, and why open rates mislead you
Why restaurant, hotel, and venue outreach emails land in spam, how to send without burning your inboxes, and what to measure when open rates mislead you.
What Dexter and Loyalist each do, and when a venue uses both
Dexter and Loyalist do different jobs for restaurants, hotels, and venues. Here's what each covers, how they meet in Tripleseat, and when to run both.
Ready to see what your form could send?
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