Resources
Grow event revenue
Straight answers for the people who sell private events at restaurants, hotels and venues. Written by the team behind Dexter, event sales software.
I already have a form on my website. Why do I need Dexter?
The honest answer to the question every event team asks before they buy: what a generic contact form misses, and what a Dexter inquiry form sends instead.
When to start holiday party outreach, and how far ahead people book
When companies book holiday parties, when a venue should start outreach, who to email first, and what the inquiry form needs before the December rush.
How fast should a venue respond to a private event inquiry?
The response-time numbers for private event inquiries: what the research says, why leads go quiet, and how venues on Dexter answer in 3.6 business hours.
What is event sales software, and which venues need it?
Event sales software, defined: what it does before an event is booked, how it differs from Tripleseat and a CRM, and which venues need it.
Best event sales software for restaurants in 2026
The eight tools a restaurant events team ends up choosing between in 2026, what each one is for, what it publishes about pricing, and how to pick by situation.
How to re-engage past event leads sitting in Tripleseat, your EMS or your inbox
Most venues are sitting on months of event inquiries that never booked. How to build the three lists, what to send, who it should come from, and how often.
How an event manager makes the case for event sales software to the owner
The numbers an owner needs to hear before paying for event sales software: what private events are worth, what the inbox costs in hours, and what changes.
Why qualified event leads change the business, not just the revenue
What changes for a venue events team when every inquiry arrives with the date, headcount, space and budget answered: the job, the reply, the week and the owner.
Find tools that support the tools you already love
A venue committed to Tripleseat or Perfect Venue does not need to replace it to book more events. What a good layer on top does, and how Dexter fits.
Ready to see what your form could send?
Try the demo form, or book fifteen minutes and we will show you an inquiry arriving qualified in Tripleseat, your EMS, or your inbox.
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